Download Archie's Double Digest 137 (November 2002) by Sid Jacobson, Richard H. Goldwater, Victor Gorelick, Nelson PDF

By Sid Jacobson, Richard H. Goldwater, Victor Gorelick, Nelson Ribiero

Archie's Double Digest #137 - November 2002

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Extra info for Archie's Double Digest 137 (November 2002)

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Seven days a week. Already, the bank provides a valuable service by staying open for more hours than any other bank. But as a companywide rule, the branches open ten minutes early in the day and stay open ten minutes later than closing time. M. showing on their watches. Doesn’t something as simple as the ten-minute rule provide a clear consumer benefit? Another little thing that makes a big difference in Commerce Bank branches—which the company calls “stores,” because they “don’t like to think like bankers”—is the bright red Penny Arcade found in every store’s lobby.

14 He has a mission to prove to corporate America that his model works and works well. To prove that with no subcontracting, no off shoring, and with competitive wages, benefits, and employee development programs, not only can an American manufacturer succeed, he also can win. 15 The model is simple, and Charney claims it is not difficult to understand. Unfortunately, in spite of the fact that issues concerning workplace ethics are very simple, Charney believes that the business community fails to understand them.

This is why to some marketers, something like ass-vertising is a viable option. Present-day advertising amounts to the obsessive propagation of the brand, and the desire to reach eyeballs. Mass media is the preferred conduit for distribution, and much like the driving ethos of a corporation, mass media seeks to achieve economies of scale: the larger the number of eyeballs, the better. Five years ago in the Internet world, success was measured by how many eyeball “impressions” a site or a banner ad received.

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